Multiple complaints forced VMware to change vRAM Entitlements

As far as I am aware right after VMware had started to receive tons of negative feedbacks regarding new licensing model of vSphere 5 they began reviewing the clients' current vRAM usage. I guess they questioned quite a lot of clients to compare the current amount of physical RAM and actual vRAM assigned and made a proper conclusions.

So here are the latest rumors and I personally truly believe they will come true. 

• vRAM entitlement per Enterprise and Enterprise Plus license is going to be doubled to 64GB and 96GB corresspondingly. 
• vRAM entitlement per Essentials and Essentials Plus license will be increased from 24GB to 32GB.
• Maxumum vRAM for Essentials /Essentials Plus will increased to 192GB
• Maximum 96GB per VM will be counted against your vRAM pool limit even though you might assign 1TB to this VM.

Honestly, I think it is very adequate response to all criticism VMware got for the last few weeks, but I am wondering - why VMware marketing guys couldn't foresee such reaction? Perhaps it shows that VMware was not fully aware about how their products were used in client companies. I guess now VMware will arrange such kind of resource usage reviews on a regular basis.  

Taken from here: http://derek858.blogspot.com/2011/07/impending-vmware-vsphere-50-license.html

Update: Official announcement of vRAM entitlement change is expected on 3rd of August.

Update 1: Official announcement is here - http://blogs.vmware.com/rethinkit/2011/08/changes-to-the-vram-licensing-model-introduced-on-july-12-2011.html

Here is comparison table to the changes that were announced on 12th of July.

Another nice thing to mention - vRAM usage will be calculated as an average amount used for last 12 month. So rare spiky raises in usage of vRAM will slightly increase average vRAM usage, but you will not need to pay for such spikes perpetually.   

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